“People, culture and values have always been my passion and I am continuously inspired
by the eclectic range of individuals I encounter on my travels. My journey began in Silicon
Valley, where I worked as an HR leader alongside visionary CEOs, advocating for the
value people bring to organizations. I infused my work with what spoke to my heart:
volunteer efforts, community events, and championing causes like walk-a-thons, food
drives, and women’s shelters. Yet, something was missing. I was tired of having to explain
what seemed so obvious to me: treat people well and do something meaningful with
personality and grace.

It became clear that the excitement of building something from the ground up was what I
truly enjoyed, and it was time to do that for myself. After extensive travel and
exploration, my experiences, particularly in Croatia, left a lasting impression. This
connection inspired the creation of my lip color collection, Keca’s Usna.

I had tried various brands but found my favorites either sticky or short-lasting, while my
go-to long-lasting lipstick left my lips dry. I wanted it all: a formula that was long-lasting,
non-drying, and felt good. Keca’s Usna is a tribute to my heritage and journey, where

each shade tells a story, celebrating diversity and connection while embodying the values
I hold dear.”

All our products are paraben and gluten free, vegan friendly and cruelty free.

We only use recycled materials as packaging, and we encourage everyone to dispose of
all waste responsibly.

Inspired by the beauty of Croatia, each shade in our collection reflects the country’s
vibrant essence.

Together, we celebrate beauty, sustainability, and the rich stories behind each color.